About

For over ten years, I’ve worked in social media, guided by the principles of marketing, culture, and connection. But today’s landscape feels unrecognizable to me. It’s now a home to chaos where those foundations matter less every day.

Social media, once a place for connection, is now a robust monetized economy with system designs that literally change how our brains work.

I’ve watched content creation evolve from community-building into a sophisticated craft of mastering platform algorithms.

This has pulled me toward the questions: how might we design technologies, like social media, to truly put people first? What problems are we trying to solve with technology, and how does the process of creating that technology impact the outcome?

This website is my thinking surface: a place to write, reflect, and rediscover what’s real, interesting, and fun.

Here, I explore how technology, creativity, and design can shape business and people, guided by a commitment to thoughtful processes that prioritize human experiences. I explore technology’s solvable problems and the harder ones that call us inward to solve together, as a community.